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■ Hot Squid -Market Analysis
Squid is considers as cheap seafood product
in Taiwan, Japan, China, and South Korea. And it could be produce to many types
of delicious foods. However, most Malaysians’ perception is, seafood products
which included squid are used to be expensive.
And we could only enjoy the good quality seafood products at reasonable
price in oversea. Thus, this has created a huge potential market for our Hot
Squid products in Malaysia. Currently, there is no similar squid products are
selling in Malaysia.
that
many of Malaysian tourists are willing to queue up in their Taiwan Franchise
outlets for more than an hour just to buy the Hot Squid products. Sometime the
outlet has to open a specific queue line just for Malaysian tourists. The
demand for Hot Squid products goes even higher after the products were
introduced in few Taiwanese famous TV programs that broadcasted in Malaysia.
The squids that we going to used are fully
imported from Taiwan. The raw squid will be cleaned in Taiwan before packing.
Therefore no further process is required to be done in outlet or restaurant. To
keep the freshness, the squid will be kept under -80 Celsius frozen condition
during transportation to Malaysia. The squid is fully complied with Taiwanese
Government Food and Safety standards before export to Malaysia.
■ Hot Squid – Consumer Analysis
Squid products are suitable to and commonly
accepted by most of the consumers in Malaysia. As such, the products are not
limited to any categories of consumer.
We will combine Hot Squid products together
with Soda Drinks as our main selling products. At present, there are 36 flavors
available for Hot Squid products. In
future franchisor Taiwan and Malaysia R&D centers will constantly come up
with new flavor for the products quarterly to enhance the product life circle.
Our products can be a portioned as snacks
or full meals, hence maximising an outlet's business opportunities. All items
are affordably priced and freshly prepared with finest ingredients.
■ Hot Squid - Price Strategy
Our main raw material is 200-300g deep sea
giant squid. Although fresh seafood ingredients in
Malaysia are generally expensive.Each Hot Squid products are priced at RM 7.90 each. With this price we believe it could attract lots of consumers,If to sell together with Soda Drinks.
At present, the Soda drinks are very
popular in Taiwan, Japan and Hong Kong. It could easily match with any food
including our Hot Squid products.
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